The Public Affairs Manager Survey 2025
Insights, case studies, hot takes and perspectives on new approaches to Public Affairs based on 93 qualitative interviews with Public Affairs Professionals from 27 countries in Europe. It's out!
The Public Affairs Manager Survey 2025 is now published.
Contents include:
The organizational reality - where PA functions most often are placed, the relationship with Communications, and how about the new popular “Sustainability” function, how does this influence PA?
The people in the function - the average size of the function, educational background, archetypes, average number of issues covered, salaries in PA (and the differences across regions)
Management buy-in & integration - budget trends in PA, C-level involvement, PA strategies, B2B vs. B2C
Measuring & AI - the temperature on quant or qual in PA measuring, tech stacks, and AI adoption (not quite as you would think )
Social media & road to influence - has SoMe become too risky for PA, are industry associations too big to move anything, MPs & MEPs blocking on SoMe, SoMe influencers coming to PA, and have you ever heard about "burner-profiles" in PA?
Public Affairs in the future - perception of new EU parliament + new Commissioners-designate, and PA’s biggest challenges next year - and not to forget: top 3 skills needed to succeed in PA in 10 years
Perspectives - my takes on a few of these trends incl. the shift happening in Public Affairs along with a few case studies & hot takes
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And after you have subscribed, then remember to download the Public Affairs Manager Survey 2025 here.
