The Public Affairs Manager Survey 2026
Abstract
The Public Affairs Manager Survey is out with the 2026 edition! Based on 62 interviews with top PA Pros from 29 countries across Europe.
So make sure you don’t miss brand new insights on:
The organizational reality - where PA functions most often are placed, the relationship with Communications and new functions “pressuring” PA
The people in the function - the average size of the function, educational background, average number of issues covered
Recruiting, employability & salaries - recruitment and skills in demand, challenges with HR, salaries in PA and bonus levels
Management buy-in & integration - budget trends in PA, C-level access, board involvement
Social media & tactics - which SoMe channels do PA Pros use and why, differences between B2Bs and B2Cs, and which app you should download instantly if you want influence
Measuring & AI - the temperature on quant or qual in PA measuring, tech stacks, and AI adoption
Public Affairs in the future - top 3 skills needed to succeed in PA in 10 years
This an much, much more. Download the free abstract below the picture.
Want the full survey? Find the full survey with 38-slides including my hot takes, case-studies and what to make of the Public Affairs scene in Europe right here!
